| Up and Running |
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We also integrated an interactive Google map with driving directions (to pinpoint the store’s location), a dynamic interactive graphical calendar (to highlight their upcoming events), and an easily-managed photo gallery (that allows site users to rate photos and post comments). One of Up and Running’s extraordinary marketing projects is a regular email newsletter that keeps subscribers up-to-date about new products and events. In the past, they composed and mailed the newsletter using a commercial third-party provider that charged UAR per each email sent and forced UAR to manage and maintain the mailing list by hand. So we installed a newsletter component at the new UAR site that allows the UAR staff to compose their own newsletter (using existing site content), allows subscribers to directly manage their own subscription preferences, and sends out each mailing with just a click of a button. And of course, the new UAR site is very search-engine friendly, as it includes a complete set of title and meta tags, search-engine-friendly URLs, and dynamic site mapping. The Up and Running site has a fresh and attractive look. But more importantly, it has provided much-needed control to the UAR staff and become an invaluable tool that will make their marketing efforts much easier and less costly.
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"We want to say thank you for being an A-1, enthusiastically helpful website design company. You both worked on our website as though you were building it for yourselves. The dedication that you exhibited is something that is hard to find. You never know what you will find on Craig’s List, but I think it is safe to say that we were lucky that we found you on Craig’s List. It is truly a pleasure to work with you." |
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