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 www.upandrunningindayton.com

 

Up and Running, a fitness shoe and apparel retailer in Centerville, Ohio, has always been more than just a storefront.  A big part of their marketing strategy has been to create an active community of exercise enthusiasts and to provide support and events that encourage participation.  The UAR team is constantly hosting training groups, educational seminars, and traveling to competitive events, so they needed a dynamic online tool that would enable them to communicate their many offerings online, quickly and efficiently.

The ‘Joomla!’ content management system fit the bill perfectly by providing them with an easy-to-use non-technical administrator interface that allows staff members to create and post their own content.  Now they can quickly post announcements about new training groups, in-store events, and new products.

We also integrated an interactive Google map with driving directions (to pinpoint the store’s location), a dynamic interactive graphical calendar (to highlight their upcoming events), and an easily-managed photo gallery (that allows site users to rate photos and post comments).

One of Up and Running’s extraordinary marketing projects is a regular email newsletter that keeps subscribers up-to-date about new products and events.  In the past, they composed and mailed the newsletter using a commercial third-party provider that charged UAR per each email sent and forced UAR to manage and maintain the mailing list by hand.  So we installed a newsletter component at the new UAR site that allows the UAR staff to compose their own newsletter (using existing site content), allows subscribers to directly manage their own subscription preferences, and sends out each mailing with just a click of a button.

And of course, the new UAR site is very search-engine friendly, as it includes a complete set of title and meta tags, search-engine-friendly URLs, and dynamic site mapping.

The Up and Running site has a fresh and attractive look.  But more importantly, it has provided much-needed control to the UAR staff and become an invaluable tool that will make their marketing efforts much easier and less costly.

http://www.upandrunningindayton.com

 
 
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Dayton, OH 45419
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